Adobe CS3
Reactive Mural

The Studio for Interactive Media worked with Brand New School; Goodby, Silverstein & Partners; and Obscura Digital to create this reactive mural which debuted at the Adobe Creative Suite 3 launch event. The mural was later installed in the storefront of the Virgin Megastore in Union Square, NYC.

This mural uses a video camera to watch as people walk by and reacts to their movement by revealing a mixed-media mural.

Project Team

  • Agency: Goodby, Silverstein & Partners
  • Visual Design & Animation: Brand New School, New York
    • Director: Jonathan Notaro
    • Art Director: Eli Carrico, Danny Ruiz
    • Designers: Serge Kirsanov, Victor Lau, Mitch Paone, Michael Perry, Adam Wentworth
    • Animators: Camila Benitez, Anton Tokar, Chace Hartman, James O’Brien, James Webber
    • Executive Producer: Danny Rosenbloom
    • Producer: Devin Brook
  • Interaction Development: The Studio for Interactive Media
    • Programming: Justin Bakse, Greg Schomburg
    • Asset Production: Rachel Morris
  • Media Installation and Video Tracking: Obuscura Digital